Friday, February 21, 2014

Tampa Bay Buccaneers logo redesign falls short.

The Tampa Bay Buccaneers unveiled the new team primary and secondary logos yesterday and I can't say that I'm a fan of the redesign at all.

The new logos sport a very smooth vector look which loses all of the character that the previous logos possessed with the bold, jagged shading. The skull looks generic, and the outer black outline in the flag logo seems a bit too thin. The flag is also too smooth on the top, bottom and right hand sides. That was definitely handled better in the previous flag.

The ship logo is now a lot more detailed which does not help the design at all. There is something to be said for simplicity, and the bold minimalist style of the previous ship logo was genius. The new logo does not even come close to being as good.

The old logos had some flaws of their own as well. When you take a closer look at the skull, there was something odd happening with the way the teeth were illustrated one way on the top row, and a different way for the bottom set of teeth. The shape of the skull around the cheekbones could have been a bit more refined as well. The only thing I thought the previous secondary logo lacked was a hint of waves towards the front of the ship.

Overall, the redesign just doesn't seem to cut it. Despite the few issues they had, the old logos were far better than the new ones, which now look like cheap vector clipart that you can buy off of any stock image website for a few bucks.

Wednesday, February 19, 2014

Infographics Posters

This is a set of Myers Briggs personality types infographic poster designed for one of my clients.

The challenge here was to find a way to lay out a lot of text and still keep it looking organized, easy to read, and pleasing to the eye. The design could have easily seemed overcrowded had I made the text large to fit the entire area of the poster. Instead, the text was kept at a readable size of 16.5 points for the smallest text. This allows for a good amount of open space within the design.

Both posters use the same color palette with a background of icons that represent people, which directly correlates to the subject matter of the posters. Even with a lot going on in the background the repeating icons were made transparent to allow for the text to be the main focal point.