This rebranding was done several years ago when Technical Services Associates were in the process of changing the company name to Puridiom. I was brought in to design the new logo and marketing materials.
Puridiom is a leading provider of cutting edge e-Procurement, e-Sourcing, and e-Payable solutions. So how do you turn that into a logo? My first thought was that abstract was the way to go. Not all logos need to be a literal interpretation of what the business does or the name of the company. A well designed symbol that is easily recognizable works just as well.
The new marketing materials have a cleaner, modern layout, an updated color scheme with each service being assigned its own color and new custom flowcharts to show their process.