Wednesday, January 26, 2011

Why a logo style guide is important?

You've spent a good amount of time, money and effort to have a good logo designed for your business. It is the cornerstone and most widely used element of your company's corporate identity. Unfortunately, someone will eventually come along and decide that your logo looks good as a document header if they stretch it out 400% horizontally. Then, another person takes your company's logo and changes the color and adds or deletes elements from it. Later on a few more people have added their own special touches to your logo and before you know it there are ten different variations being passed around.

In order to protect the integrity of your logo it is important to maintain consistency. This can be accomplished by having a style guide which will help educate your employes as well as outside vendors by providing specific guidelines on how to properly display your logo.

A style guide typically includes, but is not limited to:

  • Examples of proper and improper usage for the wordmark and symbol
  • Color palettes (CMYK, RGB, Pantone, Grayscale, Black, White)
  • Approved logo variations
  • File format specifications for digital and print applications
  • Positioning of logo and fonts specifications for layout on business cards, letterhead, envelopes
  • Guidelines for use on marketing materials 

You typically have the style guide available in printed format as well as PDF to e-mail or for downloading directly from your website. It is also wise to have someone at your company that approves any branded materials to make sure that the guidelines are being adhered to.

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