Wednesday, July 01, 2009

Hey, that looks familiar too...

So, yet another talentless "designer" has decided to plagiarize my work and post it online. And on a site where I've had the original logo posted already. This person posted the ripped-off logo on May of this year and I've had my logo on the site since February of 2007. I originally created this design in 2003 for a local photography business.

Now, this is the second time I've caught someone plagiarizing this logo. The first time was last summer by a web design business in Pittsburgh, Pa that was using it as their own company identity. They vehemently denied that they stole the design right up until I had my lawyer send them a cease and desist letter. They promptly removed the logo and not long after changed their business name and redesigned their entire site.

This just goes to show that you really have to be careful with who you hire to do graphic design work for your business. Something like this can end up costing a substantial amount of money. Infringing on work that has been copyrighted can cost up to $30,000 to $150,000 or more for each infringing copy of the registered work. In Copyright infringement cases you also have to pay the company or individuals legal fees whose work was infringed upon. These are not made up numbers. The information is available to anyone that wants to research it at the U.S. Copyright Office website

Unfortunately, pleading ignorance is no defense. The fine may be reduced if it is proven that you did not know the work was plagiarized but in either case you will be held liable for copyright infringement. Now that's something to think about.

Monday, June 29, 2009

Bad food and even worse advertising...

Behold, the latest masterpiece of advertising for the BK Super Seven Incher. I'm not against suggestive advertising but is this really how they want to brand their product?

Here is the smaller copy at the bottom of the ad:

"Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."

You have to wonder who came up with this, what creative director approved it and who at Burger King thought that this was a good idea and ran with it.

You probably won't be seeing this ad anytime soon in the US. It was created by an agency in Malaysia for the local market. I'm sure all of the negative attention over this ad on the web will persuade them not to run that in the US. Then again it may not.