Saturday, April 25, 2009

Detroit Lions rebrand


The Detroit Lions have unveiled a rebranding of the team logo and uniforms. The new logo is vastly improved from the previous design with a more detailed lion and updated logotype. I'm not sure I'm sold on the font created for the logo but the overall design is not bad.

The new logo is an improvement of how the team will be presented visually but if they do not improve how they play it will be all for nothing. Much like in business you have to improve the quality of the products and or services provided in order to create a real difference in how you are perceived. In this case the team has to improve how they play for this to work. Another perfect winless season is not going to bring in more fans or increase sales of their merchandise.