Monday, June 29, 2009

Bad food and even worse advertising...



Behold, the latest masterpiece of advertising for the BK Super Seven Incher. I'm not against suggestive advertising but is this really how they want to brand their product?

Here is the smaller copy at the bottom of the ad:

"Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."

You have to wonder who came up with this, what creative director approved it and who at Burger King thought that this was a good idea and ran with it.

You probably won't be seeing this ad anytime soon in the US. It was created by an agency in Malaysia for the local market. I'm sure all of the negative attention over this ad on the web will persuade them not to run that in the US. Then again it may not.

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