Tuesday, December 22, 2009

Published work



Two logos created by Burn Creative will be published in the upcoming LogoLounge Master Library Series, "Animals & Mythology". The new Master Library books will bring you exemplary logo design work from creatives from around the world. Each book in the Master Library series will focus on a very specific logo design category:

> Initials and Crests
> Animals and Mythology
> Typography
> People
> Shapes and Symbols
> Nature and Food
> Arts and Culture

The logo on the left was design for Uchenna, a bath and body line of products. The second logo was created for Sourcerer, an XML plugin for Adobe Frame Maker.

Tuesday, July 07, 2009

Nice logo...



This area is a big hub for truck stops so I've had the opportunity to see tons of trucking company logos. After years of seeing all of these logos I've come to the conclusion that at least 95% them are complete and total garbage. Seriously, it's like a bad logo parade every day. From bad, outdated typography to icons and illustrations that are nowhere near the quality that should be used to represent a company. I can almost hear the conversation now. "What, hire a professional designer?!?. Why waste the money when I can do it myself."

Fortunately there are glimmers of hope in the industry. Take for example Knight Transportation that has an office just up the road. This is a logo that other transportation companies should be looking at with envy. The icon is very well designed by incorporating the imagery of a knight and horse as part of the K. That's a lot to incorporate into one image and still keep it looking clean and legible without making it look forced. It still appears like the letter K and all of the elements are easily recognizable.

Their logo was not always this good. Up until about five years ago they had a logo that would have gotten the same disapproving glare that I give to every other poorly designed logo I see rolling by me on the road. It was definitely a good move on their part to rebrand. The change was also reflected in the company website which was also redesigned with a far better layout. I'm sure all of their collateral and marketing materials all got a good facelift as well. Kudos to them for having the ability to see that an improvement was needed and going through with a successful rebranding. (Insert golf clap here).

Wednesday, July 01, 2009

Hey, that looks familiar too...



So, yet another talentless "designer" has decided to plagiarize my work and post it online. And on a site where I've had the original logo posted already. This person posted the ripped-off logo on May of this year and I've had my logo on the site since February of 2007. I originally created this design in 2003 for a local photography business.

Now, this is the second time I've caught someone plagiarizing this logo. The first time was last summer by a web design business in Pittsburgh, Pa that was using it as their own company identity. They vehemently denied that they stole the design right up until I had my lawyer send them a cease and desist letter. They promptly removed the logo and not long after changed their business name and redesigned their entire site.

This just goes to show that you really have to be careful with who you hire to do graphic design work for your business. Something like this can end up costing a substantial amount of money. Infringing on work that has been copyrighted can cost up to $30,000 to $150,000 or more for each infringing copy of the registered work. In Copyright infringement cases you also have to pay the company or individuals legal fees whose work was infringed upon. These are not made up numbers. The information is available to anyone that wants to research it at the U.S. Copyright Office website www.copyright.gov.

Unfortunately, pleading ignorance is no defense. The fine may be reduced if it is proven that you did not know the work was plagiarized but in either case you will be held liable for copyright infringement. Now that's something to think about.

Monday, June 29, 2009

Bad food and even worse advertising...



Behold, the latest masterpiece of advertising for the BK Super Seven Incher. I'm not against suggestive advertising but is this really how they want to brand their product?

Here is the smaller copy at the bottom of the ad:

"Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."

You have to wonder who came up with this, what creative director approved it and who at Burger King thought that this was a good idea and ran with it.

You probably won't be seeing this ad anytime soon in the US. It was created by an agency in Malaysia for the local market. I'm sure all of the negative attention over this ad on the web will persuade them not to run that in the US. Then again it may not.

Wednesday, May 13, 2009

Hey, that looks familiar...





This past Monday I ventured over to LogoPond.com, a website where designers post logo designs they have created for review or just to show off their latest work. After a short while of looking through pages of logos I instantly recognized an image as one that I created about six months ago. It turns out that a member of the site named Julie Kapral, AKA JulieK, a 16 year old "designer", decided that she was going to take credit for my work. And take credit she did. With seemingly jubilant excitement she thanked people for posting compliments for the illustration she claimed to have created.

I posted in the thread and in the site forum that I was the real creator of the work. A rebuttal was quickly posted by JulieK stating that she did not steal the work. Then admitting she did not make the illustration but got it from a book and then implying that perhaps I did not create the illustration either and probably used the same source that she got it from. After promising to show a scan of the book she got the illustration from the next day she was not heard from again. I later went on to find other work on her site that was created by other artists. It's almost certain that every piece in her portfolio was plagiarized. Her work has since been pulled from LogoPond.com and her personal website is no longer up on the web.

The worst part of this is that She actually sold some logos on a website where pre-made logos can be purchased. These logos were most likely other designers work and were probably trademarked by the companies that are originally using the designs. That means that there are some companies out there that can potentially be sued for copyright infringement even if they did not know the work was plagiarized.

Do I feel bad for calling out a 16 year old? Hell no I do not. I wonder if that's her real name, if she's really 16 or even a girl.

Saturday, April 25, 2009

Detroit Lions rebrand


The Detroit Lions have unveiled a rebranding of the team logo and uniforms. The new logo is vastly improved from the previous design with a more detailed lion and updated logotype. I'm not sure I'm sold on the font created for the logo but the overall design is not bad.

The new logo is an improvement of how the team will be presented visually but if they do not improve how they play it will be all for nothing. Much like in business you have to improve the quality of the products and or services provided in order to create a real difference in how you are perceived. In this case the team has to improve how they play for this to work. Another perfect winless season is not going to bring in more fans or increase sales of their merchandise.